Community Vitality & Partnership Program
Connect visitation to workforce, residents and investment, and build a partner funding model that doesn’t lean on lodging tax alone.
- Starting at
- Scoped per project
- Typical length
- About 5 to 6 months to launch
- Your team’s time
- Built with your city and economic development partners
How it runs
Align internally
Your organization and your closest public partners agree on the goal.
Align externally
Partner sessions and a Strategic Insights Report.
Build
The partnership model and the materials to recruit partners.
Launch
A campaign that goes live with your new partners behind it.
Every visitor is a potential future resident, employee or investor, yet the tourism office, the city, economic development and the chamber usually work in separate lanes. The industry talks about destination vitality, but few communities have built the system that delivers it. Meanwhile workforce pressure keeps growing and DMO funding stays exposed to a single tax.
A shared program built around workforce, the issue every stakeholder already agrees on. We align your partners, map the journey from visitor to resident to employee, and build the private-sector partnership model and launch plan that fund it.
New revenue that doesn’t hang on a tax vote, and a deeper stake for the businesses whose success you’re already driving.
Modeled on well-tiered destination partnership programs that scale from entry listings to co-branded media and lead access.
Questions we get
The program is designed to bring private partners to the table to help fund the launch.
Partner management, campaign execution and annual program refreshes.