Email Strategy & Automation Roadmap
One newsletter, thousands of different trips. A segmentation and automation plan that sends the right message at the right moment and runs itself.
- Starting at
- $5,000
- Typical length
- 6 to 7 weeks
- Your team’s time
- One 2-hour workshop
How it runs
Audit
your list, deliverability, consent and content.
Workshop
decide what your team runs and what gets handed off.
Insights
a baseline and a Strategic Insights Report you sign off on.
Roadmap
segmentation, automation and list health plan.
Most DMO email programs send every subscriber the same newsletter, whether they are dreaming about a trip or booking one next week. The team has plenty of audience and too few hours, and hand-building more sends only adds work. Deliverability, consent records and dormant subscribers quietly drag the whole list down.
An assessment of your list and program, then a roadmap specific enough to build from on day one: segments that fill themselves, journeys triggered by what subscribers do, and a schedule that keeps the list healthy.
DMOs with a large list and a small team, programs still built around one monthly newsletter, and organizations unsure whether their platform can do what they need.
Questions we get
Usually not. The audit tells you what your current platform can do before anyone suggests moving.
The automation build, by your team or ours.