Strategy Project

Grant & Funding Program Strategy

Turn a gut-feel grant program into a defensible, ROI-scored investment engine your board can stand behind.

How it runs

PHASE 01

Discovery & Audit

Kickoff, stakeholder survey, audit of past funding and returns.

PHASE 02

Strategy & Design

Categories, guardrails, scoring rubric, KPI model.

PHASE 03

Build & Roadmap

Applications, scoring sheets, playbook, 90/180-day roadmap.

The problem

Funding programs face harder questions every cycle, and most were built on gut feel — awards made case by case, the same application for a one-day festival and a year-round museum, and a chunk of budget unspent every year while worthy applicants get turned away. The whole thing sits one “you’re playing favorites” complaint away from a credibility crisis.

What we build

We reframe grants as a Destination Investment Program — because grant signals free money, and investment demands a return. Then we build the system: separate application tracks, a scoring rubric with eligibility and ROI criteria, KPI requirements that put accountability on recipients, and a rollout roadmap. Run it in-house, or have us administer it for extra defensibility.

Deliverables
Strategic Insights Report
Program Framework + scoring rubric
KPI model
Program Playbook
Toolkit & collateral
Implementation roadmap
The outcome

Every funding decision becomes defensible. When someone asks who got funded and why, there’s a straight answer backed by criteria — not a gut call waiting to be challenged.

Built for destinations feeling the scrutiny most — where a meaningful share of the annual budget goes unspent and the awarding process can’t be defended.

Questions we get

The entire program is KPIs — a scoring model and reporting framework built so the board gets numbers and a straight answer.