LinkedIn & B2B Strategy
Make your destination the authority on LinkedIn and turn B2B marketing into a source of sales leads.
- Starting at
- $6,500
- Typical length
- 6 to 8 weeks
- Your team’s time
- One discovery workshop
How it runs
Discover
pre-survey and a workshop on what LinkedIn should do for you.
Audit
your page, your peers, leadership presence and content performance.
Recommend
content architecture, engagement and executive presence.
Roadmap
a 90-day plan your team can run.
LinkedIn sits in most DMO marketing plans without a clear job. Posts go out, follower counts creep up, and nobody can say whether planners, partners or elected officials noticed. On the B2B side, sales and marketing often work in silos, and paid media still goes to the same trade publications every competitor buys.
A clear purpose for LinkedIn in your marketing mix, benchmarked against peer destinations, with a content plan and an executive presence plan built on evidence. For DMOs selling meetings, sports or group business, the B2B version aligns sales and marketing around one lead-generation plan.
The channel stops being a vanity-metric machine and becomes a consideration engine measured against the only number that matters — RFP volume.
Grounded in paired organic and paid audits, anchored to planner intent — with paid as a component, never the strategy itself.
DMOs selling meetings, sports or group business, and executives who want to be visible to boards, partners and planners.
Questions we get
The roadmap sets a realistic cadence for your team size, with templates that cut the time per post.
Managed LinkedIn content, a DMO Jam seat for your executive, or paid B2B campaigns.