Free Tool

DMO Website Audit

42 criteria. 6 strategic pillars. One score that tells you where your destination website actually stands.

Is your destination website ready for the future?

Enter your website URL and our AI will automatically analyze it across 42 criteria in 6 strategic pillars — scoring everything from streaming-style media capability to emotional resonance.

The Inspiration & Emotional Resonance pillar carries 2x weight — because a destination website's primary job is to make people feel something.