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Owned Media Content

Visit Beaufort

Visit Beaufort needed a marketing asset they owned outright — not another campaign that stops the moment the budget does. We built The Inner Coastal Podcast, a bi-monthly series capturing Beaufort's Lowcountry lifestyle, history, and iconic locations, and ran it end to end.

Client
Visit Beaufort
Industry
Destination Marketing
Services
Podcast Production · Content Strategy · Social & Digital Promotion · Landing Page
Deliverable
The Inner Coastal Podcast — 113 episodes
The Challenge

Visit Beaufort knew they needed more than another podcast. They needed a core asset that could sit at the centre of their PR and marketing efforts — something that kept working between campaigns, reached beyond their key media markets, and gave stakeholders a reason to engage.

Challenge visual
What We Did
01Took the reins of the entire podcast creation process — content outlines, research, production, and publishing.
02Crafted episodes that transport listeners to the heart of Beaufort's Lowcountry charm.
03Built a dedicated landing page and amplified across social and every corner of Visit Beaufort's digital platforms.
04Tracked key metrics episode over episode to compound engagement rather than guess at it.
The Result

A core asset Visit Beaufort uses at the centre of their PR and marketing efforts — an engine that powers everything else. Stakeholder engagement and support rose significantly, and awareness expanded well beyond their key media markets.

01

232% listenership growth from 30 to 60 days post-launch

02

36,352 total listens

03

113 episodes published

04

528 Apple and Spotify followers as of January 2025

We created an engine that could power the rest of the efforts.

Want a program you own — not another campaign?