Brand Strategy
Find the position your destination can own outright, and give your team, partners and community the language to carry it.
- Starting at
- $13,750
- Typical length
- 5 to 12 weeks
- Your team’s time
- One executive workshop
How it runs
Discover
brand audit, competitive review, pre-survey and executive workshop.
Insights
a Strategic Insights Report you sign off on.
Define
brand foundation, positioning and message pillars.
Express
voice, tone and creative examples your team can brief from.
Most destination brands describe the scenery. Mountains, beaches and charming downtowns are interchangeable, so the messaging blends into the sea of sameness and every new campaign starts from a blank page. When the core message is unclear, partners improvise and the brand drifts.
A brand foundation built around the most ownable thing about your place: specific, credible, hard to copy and easy to build content around. Then a messaging platform and voice your team can brief from for years, so every campaign after it is easier to write.
A brand you own outright — not a template with the name swapped in — and a defensible north star every downstream channel, content, and website decision builds on.
Grounded in a proprietary ownable-component methodology and the Content-Community-Commerce foundation, applied across destination and non-destination brands.
A new entertainment and leisure development currently open in Arizona and looking to expand wider, Cannon Beach needed to ensure that their fast-growing operations would be unified as a true brand experience. They came to Brand Revolt for the strategy.
Read the case studyWe took a beautiful, rugged Wyoming county that no longer resonated with their brand and wasn’t sure how to unify destination marketing efforts across cities and departments, and provided them with a full rebrand and actionable Brand Strategy Playbook to help them bring it to life and keep it thriving.
Read the case studyDestinations with a strong foundation that needs sharpening, and destinations heading into a campaign, website or brand launch year.
Questions we get
A new logo and a clear strategy are different assets. If the brand can’t say what you own that competitors can’t, the strategy work still pays off, and it makes your new identity work harder.
Content & Website Roadmap, an owned-media content engine, or a full Destination Rebrand.