Brand Strategy
Cannon Beach / Revel Surf
A new entertainment and leisure development currently open in Arizona and looking to expand wider, Cannon Beach needed to ensure that their fast-growing operations would be unified as a true brand experience. They came to Brand Revolt for the strategy.
Client
Cannon Beach / Revel Surf
Industry
Entertainment, Lifestyle, Shopping, Dining
Services
Brand Strategy
Deliverable
Brand Core
The Challenge
The founders had a vision, but it wasn’t fully put together and it wasn’t organized outside of their heads. They needed help finding alignment together internally around a Brand DNA that would resonate across markets externally.
What We Did
01Brand Audit
02Strategy Workshop
03Target Persona Development
04Brand DNA
05Creative Concept Development
The Result
Clarity in distinguishing between brands. Unity on what the brand position of Cannon Beach is, no matter which location you visit. Actionable owned media ideas to start building an audience of fans, not just a list of customers.
The Work
