Corporate Partnership Program
Build a private-sector revenue engine so your destination isn’t one budget cycle away from a crisis.
How it runs
Discover
Audit your assets and the partner landscape.
Design
Tiers, benefits, pricing, guardrails.
Build
Collateral, agreements, sales and management process.
Most destination organizations lean almost entirely on a single public funding source — the bed tax — which faces harder questions every cycle. One revenue stream isn’t a strategy; it’s a single point of failure. Meanwhile you’re already generating value for local businesses without capturing much of it.
We design a tiered corporate partnership program that turns local businesses and private-sector partners into a durable revenue line. Tiers, differentiated benefits, and pricing anchored to real value — because partners aren’t buying a logo placement, they’re buying access to the audience you’ve built. Then we build the collateral, agreements, and the process to sell and run it.
New revenue that doesn’t hang on a tax vote, and a deeper stake for the businesses whose success you’re already driving.
Modeled on well-tiered destination partnership programs that scale from entry listings to co-branded media and lead access.
Questions we get
They won’t pay for impressions. They will pay for access to an audience you’ve built — which is why it’s priced to value, not a flat rate.
Opens into an ongoing program-management retainer as the partnership base grows.