KPI & Measurement Strategy
A tiered scorecard that measures the demand you create and the business partners capture, with a straight answer for every question your board asks.
- Starting at
- $7,500
- Typical length
- About 6 weeks
- Your team’s time
- One short workshop
How it runs
Inventory
every data source you have, what it costs and what it can’t tell you.
Align
a short workshop on the questions your board actually asks.
Compare
data and software options weighed on cost and fit.
Build
the KPI framework and a one-page board scorecard.
Visitor guide requests have been the headline KPI for decades and cost more every year. Lodging tax data is trusted but arrives months late, rental data covers only part of the market, and state data stops at the regional level. Software vendors all promise the answer, and choosing between them is its own project.
A complete scorecard across awareness, planning, visitation and impact, tiered so the board sees what it needs and the team sees what it uses. Then a clear recommendation on the data tools worth paying for.
DMOs defending budgets to a board or county, teams weighing a data platform purchase, and anyone still reporting on vacation guide requests.
Questions we get
Every tool is compared on cost and fit for your market, and free and low-cost sources are weighed alongside paid platforms.
Tool implementation, quarterly board reporting, or a Marketing Audit built on the new baseline.