Marketing Audit & Roadmap
An outside, no-agenda review of your brand and every marketing channel, ending in a one-to-two-year roadmap that tells you exactly what to do next.
- Starting at
- $13,500
- Typical length
- 8 to 10 weeks
- Your team’s time
- One workshop for your team
How it runs
Listen
one kickoff, one materials list, a pre-survey and a 2 to 3 hour workshop.
Insights
a Strategic Insights Report you sign off on before we go deep.
Audit
every channel reviewed, including a scored website audit with search and AI readiness.
Roadmap
ranked actions for the next one to two years.
Small teams get pulled in every direction, and the plan written two years ago got hard to sustain. Asking your agency to test and learn can feel like turning a cruise ship, and nobody inside has time to step back and judge what is working. Meanwhile your destination’s story starts to sound like everyone else’s.
A channel-by-channel audit of your brand, website, and paid, earned, shared and owned media, then a roadmap that ranks every recommendation and names who should own it. We have no media to sell you and no retainer to protect, so the recommendations follow the evidence.
Available with an on-site workshop and familiarization tour.
DMOs with small teams, a plan that has gone stale, or a budget cycle coming up that should follow a plan instead of last year’s pattern.
Questions we get
No. The roadmap is execution-agnostic. It names the right owner for each item, and that may be your team or a partner you already use.
Brand Strategy, Content & Website Roadmap, or AI Operations, depending on where the audit points.