Podcast & Owned Media Strategy
Give your destination a show it can keep, and a plan for the owned media that show feeds.
- Starting at
- $7,500
- Typical length
- 6 to 8 weeks
- Your team’s time
- One discovery workshop
How it runs
Discover
pre-survey and a workshop on what the show is for.
Audit
your existing owned channels, peer destination shows, audience, and distribution.
Define
show concept, format, cadence, host and guest model, and how you will measure it.
Roadmap
a 90-day launch plan your team can run, including the production model.
Most destination marketing still rents attention. Ads describe the place, the budget resets every year, and the moment spend stops, so does the result. Teams know they need a channel they own, but a podcast without a job, a format, and a distribution plan becomes another task on a small staff’s list. Stakeholders want stories. Travelers want something worth seeking out. Paid media cannot do either of those for long.
A clear purpose for a destination podcast in your marketing mix, and a plan for the owned media it feeds: clips, articles, email, YouTube or video if it fits, and stakeholder stories. You leave with a show concept, a cadence your team can sustain, and a roadmap specific enough to build from, whether your team runs it or you hire a production partner.
We make and host shows ourselves, so the recommendations come from practice, not a pitch deck. We have no media buy to protect. The plan follows what will actually compound for you.
The destination has a show with a job, a cadence the team can sustain, and a way to turn episodes into assets for the website, social, email, and stakeholders.
Grounded in shows we make and host ourselves. Paid media can support distribution. It is never the strategy itself.
Visit North Alabama wanted a channel they owned, not another brochure. We helped launch Unexpected Adventures in North Alabama, a destination podcast about hidden gems and untold stories, then built the social and distribution around it. As of January 2025, the live case study reports 32,576 total listens.
Read the case studyVisit Beaufort needed a marketing asset that would keep working between campaigns. We built The Inner Coastal Podcast and ran it as a core PR and marketing engine. As of January 2025, the live case study reports 113 episodes and 36,352 total listens.
Read the case studyThis is Brand Revolt’s own proof that owned media compounds. Adam Stoker hosts a weekly show for destination marketers, with a public archive going back to 2019. The live case study reports 450+ episodes and 161,000+ downloads.
Read the case studyDestination teams that are tired of renting attention, DMOs that want a stakeholder and visitor story engine, and organizations that already have a show but no strategy for format, cadence, clips, or measurement.
Questions we get
No. The roadmap is execution-agnostic. It names the right owner for each part of the work, and that may be your team, a partner you already use, or us. You own the plan, with no obligation to hire us for what comes next.
Podcast production and distribution, a social clip and article package, or a Marketing Audit if the rest of the mix still needs a plan.